We believe outlier founders and ideas shape the future of humanity.

Figma’s Sheila Joglekar Vashee & Peak XV’s Harshjit Sethi on Product vs Brand Marketing, and AI as a Marketing Tool

Sheila Joglekar Vashee, Chief Marketing Officer at Figma, chats with Peak XV’s Harshjit Sethi about the differences in brand marketing and product marketing. Understanding the difference between the two is crucial because product marketing can serve as a strategic engine for your marketing team. Drawing from examples of her storied career, Sheila talks about the differences between a consumer-focused and an enterprise-oriented mindset, with a special focus on product marketing.

Noting how the SaaS industry has seen explosive growth in recent years, Sheila says that if you can articulate a clear positioning statement, you can execute successful marketing by understanding who you’re selling to, what you’re selling, and what your unique proposition is. This conversation between Sheila and Harshjit, who worked together at Dropbox as part of the company’s early team, was recorded during our Surge 09 US immersion in February 2024.