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She Builds: Irene Ursula | BeautyHaul

Curiosity and a passion for skincare and makeup led Irene Ursula on a mission to create a beauty revolution across Indonesia and Southeast Asia, with her startup Somethinc - BeautyHaul.

“I wanted to do what teenagers normally do, going out, meeting with friends, but my family couldn’t afford it at the time.” – A story of how financial hardship and curiosity led BeautyHaul’s Irene Ursula on a mission to create a beauty revolution across Indonesia and Southeast Asia. Watch EP5 of She Builds Season 2, a series we created with National Geographic India.